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15 Best A B Testing Courses on Coursera

We compared 15 A/b Testing courses currently listed on Coursera, priced from $49.00 to $49.00. 3 come from a named university or institution, including University of Illinois Urbana-Champaign, University of Michigan and University of California, Davis. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.

Courses compared
15
Price range
$49.00 – $49.00
Providers
Coursera
Last updated
5 Sep 2026
How these 15 courses were chosen

Every course below is a real, currently listed course from Coursera, matched to "a/b testing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $49.00, as listed by the provider when we last updated the page.

  1. 1
    Coursera MOOC / Non-credit Grade B Lowest price here

    Bayesian Statistics: Excel to Python A/B Testing

    Offered by EDUCBA

    Master Bayesian Statistics: Apply, Implement & Optimize A/B Testing equips you with the knowledge and practical skills to apply Bayesian statistics to machine learning, A/B testing, and healthcare analytics. Throughout t...

    $49.00
    listed price
  2. 2
    Coursera MOOC / Non-credit Grade B

    Web Analytics and A/B Testing Basics

    Offered by EDUCBA

    Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, an...

    $49.00
    listed price
  3. 3
    Coursera MOOC / Non-credit Grade C

    Generate Visuals for A/B Testing Success

    Offered by Coursera

    This course introduces practical, hands-on skills for creating and optimizing campaign visuals using generative AI. You’ll learn how to write effective prompts, refine outputs for brand consistency, and prepare assets fo...

    $49.00
    listed price
  4. 4
    Coursera MOOC / Non-credit Grade A University-backed

    Data-Driven Digital Marketing & Analytics

    Offered by University of Illinois Urbana-Champaign

    In this Specialization, you’ll learn how to use data, technology, and analytics to make stronger digital marketing decisions—from understanding modern marketing systems to running analyses that guide strategy. You’ll beg...

    $49.00
    listed price
  5. 5
    Coursera MOOC / Non-credit Grade A University-backed

    UX Research at Scale: Surveys, Analytics, Online Testing

    Offered by University of Michigan

    This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into u...

    $49.00
    listed price
  6. 6
    Coursera MOOC / Non-credit Grade A University-backed

    Learn SQL Basics for Data Science

    Offered by University of California, Davis

    This Specialization is intended for a learner with no previous coding experience seeking to develop SQL query fluency. Through four progressively more difficult SQL projects with data science applications, you will cover...

    $49.00
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade B

    Email Marketing: Build and Optimize High-Converting Campaign

    Offered by Board Infinity

    Build Winning Email Campaigns — Strategy, Copy, and Segmentation is designed for beginners who want to learn how to plan, execute, and optimize effective email marketing campaigns from the ground up. You’ll discover how...

    $49.00
    listed price
  8. 8
    Coursera MOOC / Non-credit Grade B

    UX: Research Process

    Offered by Packt

    Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as yo...

    $49.00
    listed price
  9. 9
    Coursera Certificate Grade B

    Email Marketer

    Offered by Braze

    Level up your email marketing strategy, deliverability, and optimization with Braze. Gain in-demand skills and get started building impactful campaigns, right away. Skills you’ll gain Email Marketing Strategy, Email Deli...

    $49.00
    listed price
  10. 10
    Coursera MOOC / Non-credit Grade B

    Advanced Techniques and Applications in Prompt Engineering

    Offered by John Wiley & Sons

    Enhance your skills in prompt engineering with advanced strategies and ethical considerations. This course dives deep into application-specific approaches, offering the tools to optimize and personalize prompts for cutti...

    $49.00
    listed price
  11. 11
    Coursera MOOC / Non-credit Grade B

    AI-Powered Brand Strategy & Marketing Analytics

    Offered by Board Infinity

    Build the ability to design, measure, and optimize brand strategy using AI and data-driven insights. In this capstone course, you’ll learn how to combine creative brand thinking with analytics, predictive models, and rea...

    $49.00
    listed price
  12. 12
    Coursera MOOC / Non-credit Grade B

    Machine Learning and Generative AI for Marketing

    Offered by Packt

    This Specialization provides a structured pathway to mastering how artificial intelligence and machine learning transform modern marketing. Beginning with foundational concepts, learners explore how marketing has evolved...

    $49.00
    listed price
  13. 13
    Coursera MOOC / Non-credit Grade B

    The Sage Handbook of Social Media Marketing

    Offered by Sage Publications

    This Specialization guides learners through the core domains of social media marketing. The first course introduces foundational concepts such as B2C strategies, cross-cultural influences, consumer culture in social netw...

    $49.00
    listed price
  14. 14
    Coursera MOOC / Non-credit Grade B

    Customer Insights and Personalization with Machine Learning

    Offered by Packt

    This course explores how machine learning can be used to uncover deep customer insights and deliver personalized experiences at scale. It highlights the growing importance of data-driven decision-making in enhancing cust...

    $49.00
    listed price
  15. 15
    Coursera Certificate Grade B

    Full Digital Marketing

    Offered by LearnKartS

    Step into the future of digital excellence with the Full Digital Marketing Specialization — a complete 11-course journey that transforms you into a data-driven marketing expert. From SEO, Google Ads, and social media mar...

    $49.00
    listed price

Best A B Testing Courses on Coursera compared

# Course Provider Offered by Price
1 Bayesian Statistics: Excel to Python A/B Testing Coursera EDUCBA $49.00 View →
2 Web Analytics and A/B Testing Basics Coursera EDUCBA $49.00 View →
3 Generate Visuals for A/B Testing Success Coursera Coursera $49.00 View →
4 Data-Driven Digital Marketing & Analytics Coursera University of Illinois Urbana-Champaign $49.00 View →
5 UX Research at Scale: Surveys, Analytics, Online Testing Coursera University of Michigan $49.00 View →
6 Learn SQL Basics for Data Science Coursera University of California, Davis $49.00 View →
7 Email Marketing: Build and Optimize High-Converting Campaign Coursera Board Infinity $49.00 View →
8 UX: Research Process Coursera Packt $49.00 View →
9 Email Marketer Coursera Braze $49.00 View →
10 Advanced Techniques and Applications in Prompt Engineering Coursera John Wiley & Sons $49.00 View →
11 AI-Powered Brand Strategy & Marketing Analytics Coursera Board Infinity $49.00 View →
12 Machine Learning and Generative AI for Marketing Coursera Packt $49.00 View →
13 The Sage Handbook of Social Media Marketing Coursera Sage Publications $49.00 View →
14 Customer Insights and Personalization with Machine Learning Coursera Packt $49.00 View →
15 Full Digital Marketing Coursera LearnKartS $49.00 View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 15 priced courses on this page run from $49.00 to $49.00, with the middle of the range around $49.00 — a spread of $0.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 3 of these are produced by a named university or institution, including University of Illinois Urbana-Champaign, University of Michigan and University of California, Davis — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 5 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

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