15 Best Customer Journey Courses on Coursera
We compared 15 Customer Journey courses currently listed on Coursera, priced from $49.00 to $79.00. 6 come from a named university or institution, including Macquarie University, University of Pennsylvania and Digital Marketing Institute. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $79.00
- Providers
- Coursera
- Last updated
- 31 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "customer journey" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $79.00, as listed by the provider when we last updated the page.
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1
Marketing analytics: Know your customers
Offered by Macquarie University
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...
$69.00listed price -
2
AI For Business
Offered by University of Pennsylvania
This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover e...
$79.00listed price -
3
Planning a Digital Marketing Strategy
Offered by Digital Marketing Institute
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital s...
$49.00listed price -
4
Fundamentos do marketing digital e do e-commerce
Offered by Google
Este é o primeiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google, fornecerá a você as habilidades necessárias para se candidatar a vagas de iniciante nessas áreas de atuação. As pessoas que tr...
$49.00listed price -
5
AI for Marketing
Offered by Emory University
This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to suppor...
$49.00listed price -
6
Machine Learning for Marketing
Offered by O.P. Jindal Global University
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Expla...
$49.00listed price -
7
Foundations of Digital Marketing and E-commerce
Offered by Google
This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketi...
$49.00listed price -
8
Marketing Strategy and Consumer Behavior
Offered by Madecraft
Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...
$49.00listed price -
9
Content Strategy, CMS & Digital Marketing Tools
Offered by EDUCBA
Master content marketing strategies, CMS tools, audience engagement techniques, and digital marketing technologies to create impactful content campaigns and improve marketing performance. Learn how businesses use structu...
$49.00listed price -
10
Develop Effective Messaging Strategies
Offered by Coursera
Effective messaging is not just about what you say, it’s about when and how you say it. In this course, you’ll learn how to build messaging strategies that align with the customer journey and improve results through data...
$49.00listed price -
11
Audience & Attribution Analytics
Offered by Coursera
Understand how audiences behave across the customer journey and learn how to measure the impact of marketing touchpoints more accurately. In this course, you’ll use cohort analysis, segmentation techniques, and attributi...
$49.00listed price -
12
Customer Experience: How To Delight Customers
Offered by Alex Genadinik
Learn to create an amazing customer experience for your customers through which you delight your clients, and retain them longer. You will also learn how to identify potential friction points in your business where custo...
$49.00listed price -
13
Design and Optimize User Funnels
Offered by Coursera
Course Description: Design and Optimize User Funnels Did you know that even small improvements in funnel efficiency can increase conversion rates by up to 30%? Understanding where users drop off—and why—is the secret to...
$49.00listed price -
14
Analyze and Create Your AI Marketing Plan
Offered by Coursera
In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key d...
$49.00listed price -
15
Change Management for Google Workspace
Offered by Google Cloud
This course is for deployment personnel of Google Cloud and its partner organizations who are tasked with managing cultural change and skill gaps of customers adopting Google Workspace, engaging sponsors and enlisting th...
$49.00listed price
Best Customer Journey Courses on Coursera compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $49.00 to $79.00, with the middle of the range around $49.00 — a spread of $30.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 6 of these are produced by a named university or institution, including Macquarie University, University of Pennsylvania and Digital Marketing Institute — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 31 August 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.