15 Best Market Research Courses on Coursera
We compared 15 Market Research courses currently listed on Coursera, priced from $49.00 to $99.00. 6 come from a named university or institution, including University of California, Davis, University of Illinois Urbana-Champaign and University of Colorado Boulder. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $99.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "market research" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $99.00, as listed by the provider when we last updated the page.
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1
Market Research
Offered by University of California, Davis
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no prev...
$49.00listed price -
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2
Coursera MOOC / Non-credit2026 Market Research: Consumer Behavior & Psychology
Offered by Alex Genadinik
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: Interviews Surveys Focus groups Using industry...
$49.00listed price -
3
Coursera MOOC / Non-creditTAM to Go/No-Go: Market Research and Growth Strategy
Offered by Coursera
Bad market decisions rarely come from bad intentions — they come from incomplete research, misread trends, and untested assumptions. This program teaches you how to avoid all three. TAM to Go/No-Go is a beginner-level pr...
$49.00listed price -
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4
Coursera MOOC / Non-creditMarket Research: Design Impactful Surveys
Offered by Coursera
Transform your market research capabilities with strategic survey design that drives real business insights. This Short Course was created to help digital marketing professionals accomplish data-driven customer understan...
$49.00listed price -
5
Coursera CertificateMarket Research & Business Intelligence Mastery
Offered by EDUCBA
The Market Research & Business Intelligence Mastery Specialization equips learners with the analytical, strategic, and practical tools required to conduct professional market research. Through three comprehensive courses...
$49.00listed price -
6
Coursera CertificateMarket Research Statistical Analysis & Data Visualization
Offered by Coursera
This comprehensive program equips market research professionals with essential skills to transform raw data into compelling business insights. You'll master the complete workflow from data collection to executive present...
$49.00listed price -
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7
Coursera MOOC / Non-creditMarket Research Case Study: Apply & Analyze
Offered by EDUCBA
By completing this course, learners will be able to define the foundations of market research, analyze company vision, portfolios, and financial performance, apply strategic frameworks such as PESTLE, SWOT, and segmentat...
$49.00listed price -
8
Coursera MOOC / Non-creditMarket Research and Competitive Analysis
Offered by Microsoft
Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorou...
$49.00listed price -
9
Customer Insights: Quantitative Techniques
Offered by University of Illinois Urbana-Champaign
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the...
$79.00listed price -
10
Qualitative Research
Offered by University of California, Davis
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it d...
$49.00listed price -
11
Creating a Technology Startup Company
Offered by University of Colorado Boulder
The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research c...
$99.00listed price -
12
New Product Development - develop your own new product
Offered by Technion - Israel Institute of Technology
New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of...
$49.00listed price -
13
Research Proposal: Initiating Research
Offered by University of California, Davis
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s importan...
$49.00listed price -
14
Analysis and Interpretation of Data
Offered by Queen Mary University of London
This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data...
$49.00listed price -
15
Modern Statistics for Data-Driven Decision-Making
Offered by Arizona State University
This Specialization covers the use of statistical methods in today's business, industrial, and social environments, including several new methods and applications. H.G. Wells foresaw an era when the understanding of basi...
$49.00listed price
Best Market Research Courses on Coursera compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.