25 Best Marketing Strategy Courses Online

Marketing Strategy for Engineers and Technologists

Offered by University of Colorado Boulder

As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash...

Planning a Digital Marketing Strategy

Offered by Digital Marketing Institute

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital s...

Marketing Strategy: Consumer Insight to Positioning

Offered by University of Illinois Urbana-Champaign

In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...

Marketing Strategy

Offered by Babson College

This course on Marketing Strategy is designed to help you develop a deeper understanding of how to craft effective marketing plans and campaigns. You'll explore key concepts, tools, and frameworks that marketing professi...

Product Marketing Strategy

Offered by Indian Institute of Management Bangalore

This course on Product Marketing Strategy guides you through the essential principles of crafting effective marketing strategies for your products. It covers various methodologies and tools that can help you understand y...

Developing your Marketing Strategy

Offered by Adelaide University

Are you a business owner or business leader or someone new to marketing or taking on a marketing-focused role? If so, this course will give you a much needed broad overview knowledge of marketing. This course is focused...

Step-by-Step: 100% Data Backed Inbound Marketing Strategy

Instead of teaching the "10,000 foot view" of Inbound marketing, we decided to just layout the exact steps to actually DO IT, rather than just learn about it. We say that sincerely, because it is easy to just...

Marketing Strategy & Positioning

Offered by Coursera

Most marketing professionals can execute campaigns. Far fewer can define who a product is for, articulate why customers should choose it over alternatives, price it competitively, launch it with coordinated cross-functio...

Marketing Strategy & Management

Offered by Sage Publications

This Specialization builds a structured pathway through marketing strategy and management, beginning with the purpose of marketing and the role it plays in business direction. The first course introduces marketing planni...

Marketing Strategy Capstone Project

Offered by IE Business School

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market An...

Brand Management and Marketing Strategy

Offered by EDUCBA

Build powerful brands with practical skills in brand management, digital branding, brand equity, and marketing strategy. Learn how to position brands, influence customer perception, and create long-term business value in...

Marketing Strategy and Consumer Behavior

Offered by Madecraft

Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...

Marketing Strategy for Entrepreneurs

Offered by 28DIGITAL

You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer...

Measure a Marketing Strategy using Facebook Insights

Offered by Coursera

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at...

AI for Marketing Strategy and Creativity

Offered by Davidson College

This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand sk...

Digital Marketing Strategy

Offered by Indian Institute of Management Bangalore

Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.

Facebook Ads Mastery: News Feed, PPC & FB Marketing Strategy

This course will guide you through the essentials of Facebook advertising and PPC marketing. You’ll learn how to pick the right marketing objectives, effectively target your audience, and optimize your budget. With pract...

The "Who" of the Marketing Strategy:Segmentation & Targeting

Offered by IE Business School

In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills...

Selecting the Right Customer & Channel

Offered by University of Maryland, College Park

In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationshi...

Planned Giving

Offered by University of California, Davis

In this comprehensive overview of planned giving, you’ll gain an introduction to the basic terminology and concepts in the field as well as an overview of each planned giving vehicle. Learn to identify and assess prospec...

Global Challenges in Business

Offered by University of Illinois Urbana-Champaign

This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid...

Marketing analytics: Know your customers

Offered by Macquarie University

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...

Social Media as a Marketing Tool in Business Communication

Offered by University of Colorado Boulder

This Specialization focuses on using social media as a marketing tool in business communication and development. Learners will be oriented to the social media environment and encouraged to consider the role of these plat...

Brand Positioning and Strategy

Offered by Minnesota State University, Mankato

Brand Positioning and Strategy focuses on how to define a clear, differentiated place for your brand in the minds of your audience. You’ll learn how to move from insight to positioning by identifying your audience, under...

International Marketing & Cross Industry Growth Capstone Project

Offered by Yonsei University

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "acti...