7 things to know before starting a business with the Italians

About this course

For the rest of the world Italy is a real enigma - said Philip Kotler, the renowned marketing expert  - because it is the only country system in which it is possible to generate value despite a situation of complete chaos». In other words, for foreigners we are a little like those insects which apparently seem completely unfit for flight but in reality have no problems hovering, and only entomologists can explain why...