Applied Lifecycle Marketing

About this course

Acquiring a customer is only the beginning. What happens next — how you segment, nurture, retain, and grow that relationship — determines your long-term revenue. Most marketing programs teach acquisition. This one teaches what comes after. Applied Lifecycle Marketing is an intermediate program designed for lifecycle marketers, CRM specialists, growth marketers, ecommerce marketers, and marketing automation professionals who want to build a complete, data-driven customer lifecycle skill set. Across nine focused courses, you will master the full lifecycle marketing workflow: segmenting audiences using behavioral, demographic, and profile-based rules, optimizing CRM data quality for reliable campaign execution, building and diagnosing automation workflows, designing B2C ecommerce flows and B2B nurture sequences, executing qualification frameworks for long sales cycles, driving growth through upsell and referral programs, and building proactive customer retention strategies that reduce churn. You will work with tools including HubSpot CRM, Klaviyo, and Mailchimp throughout, applying hands-on techniques to realistic B2B and B2C marketing scenarios drawn from ecommerce and SaaS environments. By the end of the program, you will be equipped to design, automate, and optimize customer lifecycle strategies that improve retention, increase lifetime value, and deliver measurable revenue growth.