Brand Equity, Analytics & Marketing Intelligence

About this course

Brand Equity, Analytics & Marketing Intelligence is a hands-on program for marketers and analysts who want to connect measurement to real business decisions. You’ll learn to read and interpret GA4 traffic, configure custom events with Google Tag Manager, and translate event data into campaign ROI and cost-per-event insights. You’ll also build practical BI reporting skills in Looker Studio and Tableau, strengthen spreadsheet analysis with pivot tables, and create forecasting and scenario models in Power BI—without needing to write complex code. Beyond performance data, you’ll develop market research capability by designing surveys, synthesizing findings with secondary research, and turning results into clear recommendations. You’ll practice brand stewardship by updating a visual identity kit and measuring brand health with survey-based metrics like NPS. Throughout the program, you’ll focus on communicating clearly: writing insights memos, producing concise reports, and leading KPI reviews that drive action.