Branding & Social Media Marketing for Creatives

About this course

This Specialization is intended for artists, makers, designers, and creative entrepreneurs seeking to build a memorable brand and market their work through engaging digital content. Through three courses taught by Beth Doman, Maria Lia Malandrino, and Pamela Calero, you'll learn how to develop a cohesive brand identity, create authentic marketing videos, and produce social media content for platforms like Instagram Reels and TikTok. By the end of the Specialization, you'll have the skills to confidently promote your creative work, strengthen your online presence, and connect with your ideal audience.