Skip to content
CourseAsk.
Business Branding and Naming Strategy Guide
Coursera MOOC / Non-credit all levels

Business Branding and Naming Strategy Guide

About this course

Learn how to create a powerful, memorable brand name that stands out in today’s competitive market. Master branding strategy, creativity, and business positioning in one complete course. Choosing the right brand name is one of the most critical decisions for any business. This course guides you through the entire process—from understanding the history of branding to developing a strong brand identity and launching it successfully. You will explore creative naming techniques, avoid common mistakes, and understand how legal structures impact your brand. The course also dives into emotional branding, market analysis, and strategic planning to help you build a brand that connects with customers. By the end of this course, you will be able to create a unique brand name, align it with your business strategy, and prepare your brand for successful market entry. Whether you're starting a business or rebranding, this course provides practical tools and frameworks to help you succeed.

$49.00

Price shown by Coursera — confirm on their site.

Enroll on Coursera

You'll be redirected to Coursera to complete enrollment.

  • Listed & compared by CourseAsk
  • English · All Levels