Campaign Execution and Automation

About this course

This course puts your GTM strategy into action using Microsoft tools and realistic campaign data. You'll design multi-step customer journeys using journey-mapping templates in Excel or PowerPoint, applying branching logic based on email engagement behaviors. Enterprise learners can extend these skills using Dynamics 365 Journey Designer. Journey logic is a critical skill for any modern digital marketer, and automations are important for streamlining operations. You’ll build targeted LinkedIn Campaigns using Campaign Manager and coordinate launch execution across channels using Microsoft planning tools. You'll plan targeted LinkedIn advertising campaigns using account-based marketing lists, setting bid caps, and optimizing creative variants to prepare for real-world campaign launches. The course integrates these channels and a cohesive nurture strategy that prepares you to orchestrate multi-channel campaigns and manage launch execution tasks in real-world marketing roles.