ChatGPT for Business & Marketing Content

About this course

Learn to produce clear, on-brand marketing at scale as a core professional capability with this ChatGPT for Business & Marketing Content course. This course transforms ChatGPT from a novelty into a strategic asset for business writing, social media marketing, and automation. Designed for budding and professional marketers, entrepreneurs, freelancers, and content creators, this beginner-friendly program requires no prior AI experience. Spread across 3 focused modules and 12 practical assignments, the course helps you build repeatable workflows to create content that drives commercial outcomes, including executive-ready emails, articles, headlines, video scripts, promotional campaigns, platform-optimized posts and captions, blogs, ad copy, and sales copy. You’ll explore advanced prompt engineering and tone coaching to keep AI output aligned with your brand voice, while understanding responsible AI use. You’ll also explore tools like Gemini and Claude, as you learn customer review analysis and software for automating social media marketing. On course completion, you’ll be ready to craft sharper messages, plan stronger social calendars, and deliver business-ready content faster.