Communication, Influence & Sales Techniques

About this course

Develop the communication and influence skills needed to succeed in modern B2B sales. In this course, you’ll learn how to build trust with clients, communicate value clearly, and guide sales conversations with confidence. The course focuses on practical techniques such as active listening, persuasive storytelling, and structured sales communication that help sales professionals connect with stakeholders and influence decisions. You’ll explore proven approaches for building rapport, identifying client needs, and presenting solutions in a way that highlights business value. Through guided exercises and real-world sales scenarios, you’ll practice framing messages, responding effectively to client concerns, and adapting your communication style for different audiences. What makes this course unique is its focus on communication strategies used in complex B2B environments. Instead of focusing only on theory, you’ll learn how to apply communication techniques in real sales interactions, helping you strengthen relationships, improve client conversations, and move deals forward more effectively. These skills form the foundation for advanced negotiation, sales strategy, and relationship management covered later in the program.