Content Strategy and Creation

About this course

This course equips you with the skills to plan, create, and manage content that drives business results. You'll learn to craft engaging brand copy and visuals using Canva, map content to buyer personas and journey stages, and conduct content audits to optimize existing assets. By the end of this course, you'll be able to develop comprehensive content roadmaps, manage brand equity through visual identity governance and health tracking, launch viral social campaigns, and write creative briefs that produce outstanding agency work. These strategic and executional competencies prepare you for content marketing, brand management, and creative strategy roles. Who this is for: Marketing coordinators, content creators, brand strategists, and professionals looking to elevate their content development skills. Basic marketing or writing experience is helpful but not required.