Create a Practical Company Marketing Plan

About this course

Four Steps to a Breakout Year: Create a Company Marketing Plan That Takes You Where You Want to Go Someone in your organization has asked you to put together a marketing plan and you don't have a clue where to start or how to do it. You recognize that you've been floundering in Feast or Famine Land, lacking marketing direction or momentum. You'd rather be experiencing steady growth. You have a new program, product, event or cause to market and you want to give it the best possible shot at success. In any of those scenarios, desired outcomes become easier to achieve when you have determined what to do and when to do it. Whether you're hoping to reach new markets, outflank the competition, fill your schedule with clients or galvanize the public, a marketing plan propels you toward your bull's-eye. Most marketing plan courses or software programs teach you to construct a formal planning document, heavy with charts and graphs and business-school-style analysis. This course is different. It uses no snooty jargon, requires no pie charts and demands no number-crunching. You do not need to wrap your mind around concepts like "macroenvironment," "contribution margin" or "strategy pyramid." (I took those terms from a site selling marketing plan software.) Instead, you'll follow a simple four-step process that gets you to reflect, collect ideas, format the appropriate tasks in an intuitive fashion and make sure the plan fits your real-life circumstances. With your new marketing blueprint in hand, you'll stop careening from crisis to crisis, grasping at random ideas, suffering costly mistakes and omissions. Rather, you'll have a finite collection of tasks to implement (and pe