Creating Customer Value

About this course

Creating Customer Value explores how organizations build competitive advantage by increasing customer willingness to pay. Learners are introduced to Harvard Business School Professor Felix Oberholzer-Gee’s Value Stick framework and discover how creating customer value, making effective pricing decisions, and capturing that value drive business success. Through real-world examples, learners examine strategic decisions that strengthen demand, improve pricing, and create lasting competitive advantage. This course is ideal for professionals seeking to enhance their strategic thinking and customer-focused decision-making.