Digital Marketing Campaigns: Strategy, Execution & AI Power

About this course

Learn how to run digital marketing campaigns that convert — powered by proven strategy and the latest in AI.This is the most practical campaign course on Udemy, built by a Chief Marketing Officer with 20+ years of experience scaling global brands and high-growth startups. You’ll learn how to plan, launch, and optimise multi-channel marketing campaigns — and how to use tools like ChatGPT and AI automation to move faster and think bigger.Inside, you’ll find the exact frameworks, templates, and tools I’ve used to launch 100+ products and lead marketing at companies like Nestlé, Intuit, EE, and Oddbox. You’ll also complete a hands-on project for the sustainable fashion brand Pangaia, applying everything you learn in a real-world setting.WHAT YOU’LL LEARNBuild full-funnel, multi-channel campaigns that drive growthTurn customer insights into strategic messaging and creativeChoose the right channels and tactics for each campaignUse ChatGPT to generate ideas, messaging, and campaign plansApply AI tools to content creation, asset development, and faster executionAvoid common pitfalls and learn how to run campaigns end-to-endWHAT’S INCLUDED10 in-depth modulesDownloadable templates, checklists, and guidesChatGPT Prompt Library – for every stage of a campaignAI Tool Library – curated tools to create and launch fasterReal examples from brands like Purple, Tinder, and OatlyHands-on campaign project for PangaiaLifetime access and future updatesUdemy certificate of completionCOURSE CONTENT AT A GLANCEModule 1: The FundamentalsTypes of campaigns, key principles, and project introductionMo