Generative AI for Digital Marketing

About this course

Build hands-on generative AI (GenAI) skills to future-proof your digital marketing career! This specialization from IBM is specifically designed to give marketing managers, content creators, freelance writers, bloggers, startup founders, and small-business owners the highly sought-after, hands-on skills to harness GenAI effectively in just four weeks. No prior AI experience required. As you learn, you’ll master the core concepts of GenAI, along with prompt engineering techniques that create high-quality, audience-focused content efficiently. You’ll explore how to use GenAI tools for automating content creation, blogs, ad copy, and social posts, and for optimizing audience segmentation, keyword research,SEO, and digital advertising. You’ll also learn how AI can personalize e-commerce and email marketing experiences for better engagement. You’ll then dive into Generative Engine Optimization (GEO), to understand how AI-powered engines like AI Overviews, Copilot, Perplexity, and ChatGPT interpret and cite content. Plus, you’ll get hands-on designing AI-friendly formats, structuring entity-driven content, and measuring visibility using emerging GEO metrics. If you’re keen to future-proof your digital marketing career with GenAI and GEO skills businesses need, enroll today!