Google Analytics 4 (GA4): Become a Web Analytics Specialist!

About this course

In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:What is web analytics and why is it needed?Aligning business goals according to the Smart-methodology Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etcAn overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)Mastery of essential skills for becoming a sought-after Web Analytics professionalAnalysis of differences between Google Analytics 4 and Universal AnalyticsBenefits of using Google Tag Manager An overview of the main elements of the Google Analytics 4 user interface and the report libraryIncreasing data accuracy by removing internal IP data from Google Analytics 4 reportsSetting up different types of Events, such as Automatically col