Google Analytics 4: Up & Running

About this course

Google Analytics has been around for over 15 years, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost. Long story short, you need a whole new approach.Join expert Joe Holbrook to dive into Google Analytics 4. You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.What you’ll learn and how you can apply itBy the end of this live online course, you’ll understand:Why Google Analytics 4 is a game changer for both small business and individual digital product ownersHow to prepare an upgrade plan from Universal Analytics to GA4How to use GA4 with BigQuery and other tools to derive value immediatelyHow to develop an implementation plan for dual-tagging or migrating your existing Google Analytics propertiesAnd you’ll be able to:Use GA4 to provide insight into and make key data-driven decisionsInstal