Google Analytics: Data-Driven Marketing Mastery with AI

About this course

Turn website data into marketing insights using Google Analytics, Looker Studio, and AI-powered tools. This beginner-friendly program guides you through campaign tracking, audience analysis, SEO optimization, and building executive dashboards that prove ROI. You'll build skills that marketers use daily: measuring performance, forecasting traffic, segmenting audiences, creating automated reports, and applying AI-driven insights to optimize campaigns. Each course includes hands-on projects that reinforce concepts through real-world application. By the end of this program, you'll be able to track and analyze marketing performance, generate actionable insights, and create portfolio-ready dashboards and reports. These skills prepare you for roles in digital marketing, SEO analysis, content strategy, and marketing operations.