Google Analytics Set Up - Step by Step Guide to Audit it.

About this course

A large number of Google Analytics setups I have come across are either broken or are not set up properly. If the setup is not right then why even look at the data since it is not going to be correct.The wrong setup leads to wrong insights and hence wrong decisions. These wrong decisions are very expensive and many times irreversible.  Considering these issues, I have developed a course that provides you step by step instructions on how to audit your Google Analytics setup. It also provides a template that you can use to audit your Google Analytics (GA) set up on regular basis. Whether you are a Google Analytics 101 level or are an advanced Google Analytics user, this course is going to help you ensure that you are collecting the right data. In this course, I will teach you how to ensure that your Google Analytics configuration is correct so that you can be confident about the data it collects.Don't waste your time analyzing Google Analytics data before you have gone through this course. This is a must-have course for anybody who uses Google Analytics. There are too many people wasting time and resources on reporting and optimization before having fixed the measurement part.However, the issue with this out-of-the-box setup is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.To help you through this I have put together a Google Analytics audit checklist which I will continue to keep up to date as Google Analytics rolls out new features and functionality. This is the same checklist we use to audit our clients' setup and charge our clients thousands of dollars.  You can use the template and save that money. That is called great