Guy Kawasaki’s The Art of Evangelism

About this course

Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.  Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!  This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action. In this course, you will learn how to: Define your cause, whether it is a business or a public interest concernCreate a mantra, goals, and tactics to further your causeEffectively pitch and demo your productUse the stages of evangelism to accelerate your successLeverage social media to evangelize more widelyFind, train, and recruit new evangelists This course also includes: 14 activities so you can immediately put your skills into practiceMy answers to frequently asked questions including: “What if my management doesn’t ‘get’ evangelism?”, “How do I differentiate my pitch?”, and “How do I evangelize a mundane product?”