Landing Page Design & Optimization - build pages that work!

About this course

    There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES!  [UPDATES planned for this course for 2020]     Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you.      I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists.      Some of the things you will learn from this conversion rate optimization course include:      1.  Identifying what makes a landing page good or bad, effective or abysmal      2.  The best practices for creating pages THAT WORK - and where to begin      3.  Using Tactical Design Techniques to achieve Maximum Impact      4.  How to write GOOD, EFFECTIVE COPY to win more customers      5.  Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization      6.  Optimizing your page with various tools and testing methods      7.  Effective ways to capture more leads, and reduce bounce rates        (and hopefully Converting those Leads Into Buyers or customers)      8.  And mos