Marketing Analysis and KPIs

About this course

This specialization equips marketing professionals with the analytical skills to measure, optimize, and communicate campaign performance effectively. Learners progress from digital marketing fundamentals and UTM tracking through strategic frameworks like SWOT analysis and the 4Ps, then advance to KPI development, performance tracking, and predictive analytics. Through hands-on exercises using industry tools, participants learn to create data-driven dashboards, evaluate ROI, conduct market research, and set SMART goals that align with business objectives. By completion, learners will confidently design measurement strategies, identify underperforming channels, propose budget reallocations, and present optimization recommendations to leadership—transforming raw marketing data into actionable strategic insights that drive business growth in global markets.