Marketing Analytics Masterclass: KPIs, Tracking & Analytics

About this course

Would you like to learn more about marketing analytics and do you want to work with KPIs, measure your website performance and improve your marketing strategies? Then this marketing analytics masterclass is for you.In this course, you will learn more about key performance indicators, website analytics, search engine optimization, the Google keyword planner, landing pages, blogging analytics, social media tracking and email marketing analytics. What will you learn in detail in this course?Key performance indicators: Conversion rate, cost per mille or just simply revenue - all of these are key performance indicators. In this chapter, we will learn more about how to use KPIs. Website analytics: What's the revenue per page, which URLs get the most traffic and where are backlinks coming from? We will now cover website analytics and learn how to track important key performance indicators on your website. Search engine optimization: If you want to rank well on Google and other search engine, you need to focus on SEO. We will now cover the principles of good SEO and I will give you a number of strategies in order to improve your website's top 10 ranking. Google keyword planner: We will now learn how to generate relevant keywords. You will learn more 15 keyword step by step strategy. Landing pages: What do highly converting landing pages look like? In this section, you will learn how to create a landing page. Blogging analytics: If you are a blogger, then this chapter will be important for you. After watching this chapter, you will be able to track relevant KPI