Marketing Graphic Design
About this course
More design firms and freelancers go out of business because of lack of marketing their services than any other reason. Others never achieve success for the same reason. Marketing Graphic Design will help you be long-term successful by covering the basics of design firm marketing in under 40 minutes. The course is ideal for anyone who is unsure about his or her marketing ability, has had difficulty finding new clients, needs to know more about hiring sales staff, or has been less than successful in converting presentations into projects. Also included is a six-month trial subscription to Creative Business for those completing the course.
55/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Identify core marketing tactics for a design firm
- Develop strategies to acquire new design clients
- Understand basics of hiring and managing sales personnel
- Learn how to structure presentations to convert prospects into projects
Course objectives
- Teach practical marketing concepts tailored to graphic design businesses
- Provide actionable steps for client outreach and business development
- Offer guidance on building a sales team within a creative studio
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