Master Google Analytics (UA) with Tag Manager & Data Studio

About this course

Note: Hello Participants, this is a course on the Universal Analytics version of Google Analytics, if you need to learn GA4 - the latest version of Google Analytics, do check out my instructor page, you will find my course on GA4."You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio (with hands-on exercises on a real website). In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of bounce rate is pretty much wrong ;-)."Once you have completed this course, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any website.----------------------------Hi.Welcome to my course on Google Analytics. Let's see why you should take it.I have been a product marketing specialist for years and I deal with a lot of online marketing optimization exercises. I experiment a lot on web pages, marketing ads, sales messages, etc. Frankly, without the data from Google Analytics, I would be simply shooting in the dark as an online marketer.Think of your website’s homepage. You added a beautiful-looking banner, a very strong product message, and a great CTA on the page. Everything felt perfect. In the next 10 days, the homepage stopped generating revenue altogether. Why? Is it the banner? Is it the message? Is it the call to action? Where do you even start? It