Public Relations: Speak Effectively at Press Conferences

About this course

Public Relations depends on speaking effectively to the news media. Imagine yourself speaking at a press conference with total confidence, and the media are there in full force capturing your messages and using your favorite sound bites. Wouldn't it be great to know that regardless of the questions asked, you can get your message across and the exact quotes you want in the final story.    In this How to Speak at a Press Conference Public Relations course, you will learn the following:    * How to look and sound your best on TV    * How to craft a statement as well as a media message    * How to answer reporters' questions strategically    * How to create and deliver sound bites    * How to get the exact quotes you wanted in the final story.  *How to practice high level Public Relations  This Public Relations course is delivered primarily through spoken lectures. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.    The skill you will learn in this public relations class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.    This public relations course contains numerous video lectures plus several bonus books for your training library.    TJ Walker has been coaching and training people on their presentation and public relations skills for 30 years. Now, through the power of Udemy's online pla