Purpose Strategy and Vision

About this course

Purpose Strategy and Vision is an advanced leadership and strategic management course designed for senior professionals and experienced cross-functional leaders who are responsible for translating organizational intent into aligned action. Learners will facilitate vision and purpose workshops; apply frameworks including Simon Sinek’s Golden Circle and Barrett Values mapping; while building alignment systems that connect organizational purpose, team priorities, and OKRs. Using AI-augmented Microsoft workflows, learners will develop practical leadership artifacts—including a purpose charter, alignment matrix, and measurement approach—and assemble an executive-ready portfolio demonstrating how purpose can be operationalized and evaluated through measurable strategic outcomes. Recommended Prerequisites To gain the greatest value from this advanced course, learners should have: Leadership experience: Recommended experience leading teams, initiatives, or cross-functional work. A minimum of three years in a people-management, project-lead, program-lead, or comparable role is recommended. Strategic foundations: Working familiarity with organizational goal setting, including KPIs, OKRs, performance measures, and the relationship between strategy, priorities, and team execution. Microsoft 365 proficiency: Intermediate working proficiency with core Microsoft 365 tools, particularly Teams, SharePoint, and Excel or comparable spreadsheet/data-analysis experience. Data and AI readiness: Basic familiarity with interpreting data, using dashboards, and working responsibly with AI-enabled tools such as Microsoft Copilot. Framework readiness: Openness to applying purpose, values, and strategic-alignment frameworks in realistic organizational contexts. Prior exposure to the Golden Circle, values mapping, or similar frameworks is helpful but not required if appropriate introductory scaffolding is included. By the end of this course, you will be able to: - Create leadership charters that translate Responsible AI principles into quarterly behaviors and OKRs. - Facilitate Golden Circle workshops and analyze vision alignment across business units. - Draft mission statements using values mapping and measure clarity through pulse surveys. - Design values-tracking dashboards and alignment matrices that link team goals to organizational purpose.