Safeguard Data Privacy

About this course

Data privacy is no longer just a compliance requirement; it’s a core part of building trust with your customers. In Safeguard Data Privacy, you’ll learn how to manage subscriber and customer data responsibly across your marketing operations. This course places you in the role of a marketing operations professional at a growing e-commerce brand. You’ll analyze how data flows through collection points, marketing platforms, and third-party integrations and identify where privacy risks can arise. From there, you’ll move beyond theory to action: configuring platform settings such as consent tracking, suppression lists, and data retention rules to ensure your systems align with privacy expectations. You’ll also develop the ability to document your practices clearly. This includes creating privacy statements, drafting compliant email footer disclosures, and building a structured privacy strategy that reflects real operational decisions. This course is best suited for marketing operations professionals, CRM specialists, email marketers, and other professionals who manage customer data and marketing systems. Basic familiarity with email marketing or marketing platforms is helpful, as you will evaluate data flows and configure privacy-related settings within marketing tools. By the end of the course, you’ll be able to evaluate data handling processes, implement privacy protections in marketing tools, and produce documentation that supports both compliance and customer trust. These skills are essential for marketing, CRM, and operations professionals working with customer data in regulated environments.