Salesforce Marketing Cloud Account Engagement Specialist

About this course

About the Salesforce Certified Marketing Cloud Account Engagement Specialist CertificationThe Salesforce Certified Marketing Cloud Account Engagement Specialist certification validates your ability to design and manage marketing campaigns in Account Engagement (Pardot). Candidates are expected to understand how to create effective marketing processes that include email marketing, lead generation, lead qualification, and reporting for data-driven decisions.Who This Certification Is ForThis certification is intended for professionals with 6–12 months of experience using Account Engagement to build and run marketing workflows. Successful candidates typically:Are familiar with the capabilities of Account Engagement.Understand the visitor-to-prospect lifecycle.Know how to create and manage marketing assets, automations, and workflows in the Lightning App.Can interpret metrics from Engagement History and B2B Marketing Analytics dashboards.Manage admin tasks such as scoring models, grading models, and custom field setup.Troubleshoot common issues like sync errors and field mapping.Recognize which Einstein features are available in Account Engagement.You are not expected to know advanced topics such as:Package installation or Salesforce configuration of Account Engagement.Process Builder, Apex, triggers, or custom coding (HTML, JavaScript, CSS).B2B Marketing Analytics customizations, third-party integrations, or API work.About the ExamFormat: 60 scored multiple-choice/multiple-select questions + 5 unscored questions.Time limit: