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Transforming Your Company's Data Analytics
Coursera MOOC / Non-credit all levels

Transforming Your Company's Data Analytics

University of Maryland, College Park

About this course

This program helps see the dynamic capabilities of your organization. Using the fitness landscape model, we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape. These “dynamic capabilities” include the social and digital - how we work and the technologies that support it. As companies pursue big data and cloud computing strategies - the technologies change. To sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy. The ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt. We will learn how to discover data sources in your company and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery. These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.

$49.00

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