VPs and Directors of Product Management: Finding Excellence

About this course

This job as a VP of Product, Head of Product, or Director of Product Management has incredible upside opportunities - but it’s not simple to find success in this role.We need to guide product teams over time…balancing top-level strategy with team-level empowermentfinding innovation, customer delight, competitive advantage, and market success…all while gaining and keeping the confidence of the executives around us.This course has been designed to help you find this success. To do this, we’ll dive into four areas:Leading our teams to create innovative new products, working side-by-side with our engineering and technical teams, and our product designersFinding market success for our products - supporting our sales, marketing, and customer support teamsDriving growth, competitive advantage, and profitability through product strategyGrowing, managing, and motivating an excellent product teamWe will include lots of company examples in this course - spanning software, hardware, and services, plus practice activities and case studies. All tools, templates, and course materials are available for download.If you are in this job today - or are a senior product manager looking to move into this role - my goal is to get you the knowledge, approaches, and tools you need to find excellence.It's a crazy, tough, rewarding job, and we all need help.I hope you'll join us!One final note: This course includes the use of artificial intelligence in the form of an AI-driven role play.