15 Best Consumer Behavior Courses on Coursera
We compared 15 Consumer Behavior courses currently listed on Coursera, priced from $49.00 to $95.00. 8 come from a named university or institution, including University of Rochester, Kennesaw State University and University of Illinois Urbana-Champaign. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $95.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "consumer behavior" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $95.00, as listed by the provider when we last updated the page.
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1
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
Offered by University of Rochester
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then l...
$49.00listed price -
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2
Coursera MOOC / Non-credit2026 Market Research: Consumer Behavior & Psychology
Offered by Alex Genadinik
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: Interviews Surveys Focus groups Using industry...
$49.00listed price -
3
Coursera MOOC / Non-creditAdvertising in Modern Economy and Consumer Behavior
Offered by EDUCBA
Understand how advertising shapes modern markets and consumer behavior. Learn how liberalization transformed advertising and business in India. This course explores the dynamic relationship between advertising, economic...
$49.00listed price -
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4
Coursera MOOC / Non-creditConsumer Behavior & Service Marketing
Offered by EDUCBA
Master consumer behavior, marketing psychology, communication strategy, branding, and service marketing to create customer-focused business growth. Learn how to influence buying decisions, build powerful brands, and deli...
$49.00listed price -
5
Coursera MOOC / Non-creditMarketing Strategy and Consumer Behavior
Offered by Madecraft
Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...
$49.00listed price -
6
Why Do Most Innovations Fail? - Jagdish Sheth
Offered by Kennesaw State University
Even when a new product reaches the market, it often fails — and sometimes the most technically superior innovations fall flat while inferior alternatives succeed. This course draws on decades of research into innovation...
$49.00listed price -
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7
Global Challenges in Business
Offered by University of Illinois Urbana-Champaign
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid...
$49.00listed price -
8
Viral Marketing and How to Craft Contagious Content
Offered by University of Pennsylvania
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course ex...
$95.00listed price -
9
Social Media Analytics
Offered by Johns Hopkins University
This specialization is designed for post-graduate students aiming to develop advanced skills in social media analytics and its practical applications. Through four comprehensive courses, learners will explore key topics...
$49.00listed price -
10
Doing Business in China
Offered by The Chinese University of Hong Kong
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases...
$49.00listed price -
11
Practical Neuromarketing Research
Offered by Johns Hopkins University
The course "Practical Neuromarketing Research" offers a deep dive into the intersection of behavioral science and neuromarketing, equipping you with the tools and knowledge to influence consumer decisions effectively. Yo...
$49.00listed price -
12
Firm Level Economics: Markets and Allocations
Offered by University of Illinois Urbana-Champaign
In markets, prices act as rationing devices, encouraging or discouraging production and consumption to find an equilibrium. In this course, you will learn to construct demand curves to capture consumer behavior and suppl...
$79.00listed price -
13
Social Media Marketing in Practice
Offered by Digital Marketing Institute
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innova...
$49.00listed price -
14
Marketing no mundo digital
Offered by University of Illinois Urbana-Champaign
Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketin...
$79.00listed price -
15
Management of Marketing Communications
Offered by University of Arizona
This specialization gives learners practical tools to understand consumer behavior, craft culturally informed messages, and design integrated marketing communications that drive measurable results. Through real‑world exa...
$49.00listed price
Best Consumer Behavior Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | The Power of Markets I: The Basics of Supply and Demand and Consumer B... | Coursera | University of Rochester | $49.00 | View → |
| 2 | 2026 Market Research: Consumer Behavior & Psychology | Coursera | Alex Genadinik | $49.00 | View → |
| 3 | Advertising in Modern Economy and Consumer Behavior | Coursera | EDUCBA | $49.00 | View → |
| 4 | Consumer Behavior & Service Marketing | Coursera | EDUCBA | $49.00 | View → |
| 5 | Marketing Strategy and Consumer Behavior | Coursera | Madecraft | $49.00 | View → |
| 6 | Why Do Most Innovations Fail? - Jagdish Sheth | Coursera | Kennesaw State University | $49.00 | View → |
| 7 | Global Challenges in Business | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 8 | Viral Marketing and How to Craft Contagious Content | Coursera | University of Pennsylvania | $95.00 | View → |
| 9 | Social Media Analytics | Coursera | Johns Hopkins University | $49.00 | View → |
| 10 | Doing Business in China | Coursera | The Chinese University of Hong Kong | $49.00 | View → |
| 11 | Practical Neuromarketing Research | Coursera | Johns Hopkins University | $49.00 | View → |
| 12 | Firm Level Economics: Markets and Allocations | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 13 | Social Media Marketing in Practice | Coursera | Digital Marketing Institute | $49.00 | View → |
| 14 | Marketing no mundo digital | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 15 | Management of Marketing Communications | Coursera | University of Arizona | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.