Advertising in Modern Economy and Consumer Behavior

About this course

Understand how advertising shapes modern markets and consumer behavior. Learn how liberalization transformed advertising and business in India. This course explores the dynamic relationship between advertising, economic reforms, and consumer behavior in contemporary society. You will examine how liberalization opened markets, introduced global competition, and reshaped buying patterns. Through real-world examples and practical insights, you will learn how advertising influences perceptions, lifestyles, and decision-making. The course also highlights the role of advertising in economic growth, brand development, and market competition. By the end of this course, you will be able to analyze advertising strategies, evaluate their societal and economic impact, and apply these concepts in real business scenarios.