15 Best Customer Insights Courses on Coursera
We compared 15 Customer Insights courses currently listed on Coursera, priced from $9.99 to $79.00. 7 come from a named university or institution, including University of Illinois Urbana-Champaign, Emory University and University of Maryland, College Park. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $9.99 – $79.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "customer insights" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $79.00, as listed by the provider when we last updated the page.
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1
Customer Insights: Quantitative Techniques
Offered by University of Illinois Urbana-Champaign
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the...
$79.00listed price -
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2
Customer Insights: New Product Development Orientation
Offered by University of Illinois Urbana-Champaign
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new p...
$49.00listed price -
3
Coursera MOOC / Non-creditCustomer Insights and Personalization with Machine Learning
Offered by Packt
This course explores how machine learning can be used to uncover deep customer insights and deliver personalized experiences at scale. It highlights the growing importance of data-driven decision-making in enhancing cust...
$49.00listed price -
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4
Coursera MOOC / Non-creditEnhancing Customer Insights with Generative AI
Offered by Coursera
This short course equips marketing professionals, data analysts, and business strategists with practical skills to analyze customer behavior, generate actionable insights, and drive growth using the latest AI tools and r...
$49.00listed price -
5
Coursera CertificateGenAI for Marketing and Customer Insights
Offered by Coursera
Generative AI is revolutionizing marketing by enabling unprecedented personalization and data-driven decision making. This comprehensive specialization equips marketing professionals with practical GenAI skills to create...
$49.00listed price -
6
Foundations of Marketing Analytics
Offered by Emory University
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from y...
$49.00listed price -
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7
Creative Design, Prototyping, and Testing
Offered by University of Maryland, College Park
A validated product idea is an important milestone, but it's only the beginning of the product development journey. Before investing in development, successful product managers use design, prototyping, and customer testi...
$79.00listed price -
8
Creative Innovation: Build Your Innovation with GenAI
Offered by ESSCA School of Management
This Specialization guides learners through the process of turning customer insights into innovative products, services, and business ideas with the support of Generative AI. Learners define a target user, identify unmet...
$49.00listed price -
9
Brand Positioning and Strategy
Offered by Minnesota State University, Mankato
Brand Positioning and Strategy focuses on how to define a clear, differentiated place for your brand in the minds of your audience. You’ll learn how to move from insight to positioning by identifying your audience, under...
$49.00listed price -
10
Customer-Focused Entrepreneurship & Service Strategy
Offered by University of Arizona
This specialization teaches how to build a customer‑focused business by connecting service strategy, customer insight, and relationship development. Learners explore how excellent service drives differentiation, how to d...
$49.00listed price -
11
Management of Marketing Communications
Offered by University of Arizona
This specialization gives learners practical tools to understand consumer behavior, craft culturally informed messages, and design integrated marketing communications that drive measurable results. Through real‑world exa...
$49.00listed price -
12
Marketing Analytics
Offered by University of Virginia
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketer...
$79.00listed price -
13
Create a Customer Satisfaction Survey in Qualtrics
Offered by Coursera
By the end of this project, you will discover how to create a basic Customer Satisfaction survey in Qualtrics. This type of study will help your business more accurately understand how customers in various segments feel...
$9.99listed price -
14
Coursera CertificateMicrosoft Customer Journey Mapping
Offered by Microsoft
Customer Journey Mapping teaches learners to design, automate, optimize, and analyze AI-powered customer journeys using Microsoft’s marketing technology stack. Designed for marketing managers, campaign specialists, and m...
$49.00listed price -
15
Coursera MOOC / Non-creditCreate Personas to Represent Targeted Users in Miro
Offered by Coursera
By the end of this project, you will be able to create an accurate customer persona that will help you leverage customer-rich data to create products with high user acceptance. To do this, you will work on a project that...
$9.99listed price
Best Customer Insights Courses on Coursera compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.