Business Networking 101: How to Network Like a Pro

About this course

Networking can feel awkward, transactional, or like a chore you keep meaning to get to. It doesn't have to. In this course, marketing strategist Joe Apfelbaum and community-builder Tami Schlichter, who together have trained over 10,000 business owners and sales professionals, teach you how to network the way the pros do — strategically, generously, and consistently. You'll learn how to separate networking from prospecting and adopt the giver's mindset that produces the biggest long-term opportunities. You'll prepare an elevator pitch that makes people curious, find networking opportunities in unconventional places (airports, coffee shops, religious gatherings, online communities), and master the three-step approach for trade shows. You'll build a CRM and follow-up system that fits your existing workflow, design a focused social media strategy, and develop the daily habits that compound over months and years. By the end of the course, you'll have a complete networking system — from the first hello to the long-term reconnection. Whether you're new to networking or want to take your existing relationships to the next level, this course gives you what you need to build a network that genuinely creates value, both for the people in it and for you.