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Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
Coursera MOOC / Non-credit all levels

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

University of Colorado Boulder

About this course

This four-course specialization develops practical skills for planning, evaluating, and improving digital advertising across search, display, video, social, native, and programmatic channels. Learners connect business objectives to audience and placement decisions, analyze campaign data, and build evidence-based recommendations for budgets, creative, brand safety, measurement, and optimization.

$49.00

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  • English · All Levels

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