Customer Intelligence

About this course

Discover how to transform scattered customer data into actionable intelligence using Customer Insights - Data and Customer Insights - Journeys. You'll learn to ingest data from CRM systems, web analytics platforms, marketing tools, and point-of-sale sources, then unify it into comprehensive customer profiles that provide a complete view of customer behavior and engagement. Build high-value audience segments, design both rules-based and propensity-driven segmentation matrices, and use Segment Discovery to identify the behavioral and demographic drivers behind customer lifetime value. You’ll also explore how customer insights can improve personalization, campaign targeting, and engagement strategies across multiple channels. By the end of the course, you'll evaluate segmentation effectiveness using Power BI dashboards and reporting tools to measure open rates, click-through rates, conversions, customer engagement, and overall campaign uplift for data-driven decision-making.