10 Best Web Analytics Courses on Coursera
We compared 10 Web Analytics courses currently listed on Coursera, priced from $9.99 to $49.00. 1 comes from a named university or institution, including University of Michigan. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 10
- Price range
- $9.99 – $49.00
- Providers
- Coursera
- Last updated
- 30 Aug 2026
How these 10 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "web analytics" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $49.00, as listed by the provider when we last updated the page.
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1
Coursera MOOC / Non-creditWeb Analytics and A/B Testing Basics
Offered by EDUCBA
Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, an...
$49.00listed price -
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2
Coursera CertificateWeb Analytics & Reporting
Offered by Coursera
Transform raw web data into actionable marketing insights with this comprehensive specialization in web analytics and reporting. Through nine hands-on courses, you'll progress from basic Google Analytics navigation to ad...
$49.00listed price -
3
Coursera MOOC / Non-creditWeb Analytics with Google Analytics Tools
Offered by EDUCBA
Master Google Analytics, website traffic analysis, and data-driven marketing strategies to understand user behavior and improve digital performance. Learn how businesses use modern web analytics tools to measure engageme...
$49.00listed price -
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4
UX Research at Scale: Surveys, Analytics, Online Testing
Offered by University of Michigan
This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into u...
$49.00listed price -
5
Getting Started in Google Analytics
Offered by Coursera
In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics i...
$9.99listed price -
6
Coursera MOOC / Non-creditAnalytics: Uncover Web Traffic Secrets
Offered by Coursera
Did you know that 73% of marketers struggle to extract meaningful insights from their web analytics data, often missing critical opportunities hidden in plain sight? This Short Course was created to help digital marketin...
$49.00listed price -
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7
Coursera MOOC / Non-creditCustomer Intelligence
Offered by Microsoft
Discover how to transform scattered customer data into actionable intelligence using Customer Insights - Data and Customer Insights - Journeys. You'll learn to ingest data from CRM systems, web analytics platforms, marke...
$49.00listed price -
8
Coursera CertificateEmail, Mobile and Content Marketing
Offered by EDUCBA
Build practical digital marketing skills to design campaigns, grow audiences, and measure performance with confidence. Master email marketing, mobile marketing, Google Analytics, and content marketing strategies for real...
$49.00listed price -
9
Coursera CertificateAI-Powered Marketing Analytics with Google Analytics 4 (GA4)
Offered by Board Infinity
This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Ma...
$49.00listed price -
10
Coursera MOOC / Non-creditBuild Your Marketing Insights Google Analytics Foundations
Offered by Board Infinity
This comprehensive foundation course builds practical fluency in Google Analytics 4 (GA4) for modern marketers. It goes beyond interface navigation to develop structured thinking around event-based measurement, implement...
$49.00listed price
Best Web Analytics Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Web Analytics and A/B Testing Basics | Coursera | EDUCBA | $49.00 | View → |
| 2 | Web Analytics & Reporting | Coursera | Coursera | $49.00 | View → |
| 3 | Web Analytics with Google Analytics Tools | Coursera | EDUCBA | $49.00 | View → |
| 4 | UX Research at Scale: Surveys, Analytics, Online Testing | Coursera | University of Michigan | $49.00 | View → |
| 5 | Getting Started in Google Analytics | Coursera | Coursera | $9.99 | View → |
| 6 | Analytics: Uncover Web Traffic Secrets | Coursera | Coursera | $49.00 | View → |
| 7 | Customer Intelligence | Coursera | Microsoft | $49.00 | View → |
| 8 | Email, Mobile and Content Marketing | Coursera | EDUCBA | $49.00 | View → |
| 9 | AI-Powered Marketing Analytics with Google Analytics 4 (GA4) | Coursera | Board Infinity | $49.00 | View → |
| 10 | Build Your Marketing Insights Google Analytics Foundations | Coursera | Board Infinity | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.