Web Analytics and A/B Testing Basics

About this course

Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, and make data-driven marketing decisions using practical tools and techniques. This course helps learners understand how A/B testing improves conversion rates, lead generation, and ROI through real-world examples and practical workflows. Learners will explore landing page optimization, CTA testing, conversion metrics, and website performance analysis using Google Analytics and Blogger.com. The course also covers essential HTML concepts required for analytics tracking and experiment setup. By the end of the course, learners will be able to create test hypotheses, configure experiments, analyze user behavior, and optimize websites for better business outcomes. Ideal for beginners in digital marketing, website owners, freelancers, and professionals looking to improve website performance and conversion optimization skills.