Email Marketer

About this course

Level up your email marketing strategy, deliverability, and optimization with Braze. Gain in-demand skills and get started building impactful campaigns, right away. Skills you’ll gain Email Marketing Strategy, Email Deliverability, Marketing Automation, Customer Segmentation, A/B Testing, Email Personalization, CRM Marketing, Email Campaign Management, Marketing Analytics, Customer Engagement, Lifecycle Marketing, Email Opt-In Management, IP Warming, Email List Hygiene, Predictive Analytics, Data-Driven Marketing, Multivariate Testing, Dynamic Content, Audience Targeting, Marketing Compliance Tools you’ll learn Braze, Customer Engagement Platform (CEP), Predictive AI Advance your career with in-demand skills Execute customer engagement strategies and acquire fundamental Braze dashboard skills Receive professional level training from Braze Gain the technical skills top brands are looking for Prepare for and earn your Braze Marketer Certification and Email Deliverability Skills Badge Email Marketer Course - 15 module series The email landscape is rapidly evolving. To truly capture users’ attention and drive business results, marketers must move beyond basic subject lines and embrace the craft of specialized email strategy. Braze provides the foundation for marketing teams to scale with confidence, meeting users with personalized, high-ROI messaging that nurtures lasting relationships. In this series of 15 courses, you will move from foundational concepts to full operational fluency. You’ll identify the value of an effective email strategy—from list hygiene and IP warming to holiday deliverability—and learn how to use Liquid and conditional logic to launch sophisticated, personalized campaigns. Additionally, you’ll acquire practical skills in audience segmentation, frequency capping, and AI-powered optimization to automate decision-making and forecast user behavior. Completion of this path prepares you for the Braze Marketer Certification and Email Deliverability Skills Badge, earning you the in-demand technical proficiency and recognized credentials that top brands look for. Who is a Braze Marketer? Module 1 • 5 minutes What You'll Learn Define the Braze Marketer role and where it fits within a modern marketing organization. Identify the core competencies and daily responsibilities of a Braze Marketer. Map your existing marketing skills to the Braze platform's capabilities. Build a career development plan around the Braze ecosystem. Skills You'll Gain Customer Engagement, CRM Marketing, Marketing Strategy, Braze Target Users with Segment Extensions and Frequency Caps Module 2 • 20 minutes What You'll Learn Build Segment Extensions to target users based on complex behavioral and event-based criteria. Configure frequency caps to prevent message fatigue and improve user experience. Combine segment extensions with existing segments for precision targeting. Balance reach and relevance using frequency management strategies. Skills You'll Gain Customer Segmentation, Audience Targeting, Frequency Capping, Behavioral Segmentation Campaign Optimization Channel Subscriptions Module 3 • 30 minutes What You'll Learn Understand the different subscription states (opted-in, subscribed, unsubscribed) and how they affect message delivery. Configure and manage email subscription groups within Braze. Implement subscription state logic into your campaigns and Canvases. Use subscription data to maintain compliance and improve targeting. Skills You'll Gain Consent Management, Subscription Management, Marketing Compliance, Email Deliverability, User Preference Management Personalize Your Messages with Liquid Module 4 • 50 minutes What You'll Learn Use Liquid tags to insert user attributes, custom attributes, and event properties into messages. Apply default values and fallback logic for missing data. Build dynamic content blocks that adapt to each recipient. Personalize messages across email, push, and in-app channels. Skills You'll Gain Email Personalization, Dynamic Content, Liquid Templating, Data-Driven Messaging, Cross-Channel Personalization A/B and Multivariate Testing Module 5 • 35 minutes What You'll Learn Design A/B and multivariate tests with clear hypotheses and success metrics. Configure test variants for subject lines, copy, images, send times, and more. Interpret test results to identify statistically significant winners. Apply testing insights to improve campaign performance iteratively. Skills You'll Gain A/B Testing, Multivariate Testing, Statistical Analysis, Experiment Design, Campaign Optimization Automate Decision Making with Intelligence Suite Module 6 • 5 minutes What You'll Learn Use the Intelligence Suite to automate send-time, channel, and variant selection. Apply Intelligent Timing to deliver messages when each user is most likely to engage. Leverage Intelligent Channel to route messages through each user's preferred channel. Interpret intelligence-driven recommendations and integrate them into...