Coursera
MOOC / Non-credit
all levels
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan University
About this course
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。
$39.00
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