Coursera
Certificate
0
Pesquisa de Mercado e Estratégia de Marketing
About this course
The program walks you through the full cycle of market research, from planning and designing surveys to gathering data, analyzing results, and turning insights into marketing strategy. It emphasizes practical techniques for interpreting consumer behavior and applying findings to real‑world marketing decisions.
C
59/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Plan and design a market research project
- Collect and manage primary and secondary data
- Analyze survey results using statistical methods
- Translate research findings into actionable marketing strategies
Course objectives
- Develop a comprehensive market research plan
- Execute data collection using appropriate tools
- Perform quantitative and qualitative analysis of market data
- Create reports that inform marketing decisions
Digital Marketing
#strategic planning
#market research
#data interpretation
#marketing strategy
#consumer behavior
#data analysis
#surveys
#focus groups
#campaign evaluation
#recommendations
#consumer insights
#survey design
#questionnaire development
#data collection
#statistical analysis
#segmentation
#positioning
#competitive analysis
#reporting
$49.00
Price shown by Coursera — confirm on their site.
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