Salesforce Marketing Cloud Account Engagement Consultant

About this course

About the Salesforce Certified Marketing Cloud Account Engagement Consultant CredentialThe Salesforce Certified Marketing Cloud Account Engagement Consultant certification is intended for professionals with experience implementing and managing the Account Engagement (formerly Pardot) application. Certified consultants are expected to understand Salesforce administration concepts related to Account Engagement and demonstrate the ability to design and deliver scalable, maintainable solutions that align with customer business needs.This credential covers the full scope of Account Engagement features and their integration with the Salesforce Platform.Audience DescriptionTypical candidates for this certification have at least 12 months of hands-on experience with the Account Engagement Lightning App and Salesforce Platform. They should understand standard B2B Marketing Automation (B2BMA) functionality and best practices. While deep technical expertise is not required, strong facilitation and consultative skills are necessary to gather requirements, propose solutions, and implement them effectively.Skills and Knowledge AreasA certified consultant is expected to:Evaluate a customer’s marketing-to-sales strategy and map goals to Account Engagement features.Design strategies based on KPIs to address business requirements.Recommend automation processes, tools, and features (e.g., Sales Emails, Alerts, Einstein Account Engagement).Plan and recommend data and content migration strategies.Explain the importance of technical setup and its impact.Review existing lead qualification, nurturing, and generation strategies and adapt them for Account Engagement.Organize data and assets in a scalable way.Use Account Engagement reporting tools and B2B Marketing Analytics for insights