Technology & Software Sales Fundamentals

About this course

This Specialization prepares learners to excel in technology and software sales by building a comprehensive skill set from foundational selling techniques to advanced AI-powered client engagement strategies. Through six courses, you will develop expertise in the complete sales cycle—from lead generation and cold calling to strategic account management and territory optimization—with a specialized focus on selling technology products by articulating ROI and co-creating solutions with clients. You will also learn to leverage modern CRM tools, predictive analytics, and generative AI to personalize client interactions, automate workflows, and drive sustainable business growth in competitive tech markets.