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25 Best Marketing Courses Online

Choosing a marketing course online involves weighing content, provider reputation, and cost. On this page you will find 25 options from two platforms, Udemy and Coursera, with prices ranging from $34.99 to $69.00. The list is ordered according to our internal ranking, which reflects factors such as curriculum breadth and relevance to current industry practices.

The courses cover a variety of topics, from fundamentals like social media marketing and channel incentives to more specialised subjects such as sustainable marketing, generative AI, and analytics. Whether you are a small‑business owner, a marketing professional seeking up‑skilling, or a student exploring the field, you can compare the offerings here to find a programme that matches your goals and budget.

Courses compared
25
Price range
$34.99 – $79.00
Providers
Udemy, Coursera
Last updated
5 Sep 2026
How these 25 courses were chosen

Every course below is a real, currently listed course from Udemy, Coursera, matched to "Marketing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $34.99 to $79.00, as listed by the provider when we last updated the page.

  1. 1
    Udemy Certificate Grade A Lowest price here University-backed

    Marketing para Micro a Médias Empresas

    Offered by UNESC - Universidade do Extremo Sul Catarinense

    Workshop originalmente ministrado a convite da UNESC - Universidade do Extremo Sul Catarinense, através do seu Núcleo de Empreendedorismo.Evento realizado no CRIO - Centro de Inovação de Criciúma, em Criciúma - Santa Cat...

    $34.99
    listed price
  2. 2
    Coursera Certificate Grade A University-backed

    Twitter, LinkedIn, and YouTube Marketing

    Offered by Digital Marketing Institute

    Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Y...

    $49.00
    listed price
  3. 3
    Coursera Certificate Grade A University-backed

    Sustainable Marketing and Consumer Trends

    Offered by Siemens & University of Colorado Boulder

    Offered as the second course in the Transformative Leadership in the Circular Economy specialization, Sustainable Marketing and Consumer Trends examines how marketing serves as a critical driver of sustainable transforma...

    $49.00
    listed price
  4. 4
    Coursera Certificate Grade A University-backed

    Advanced Digital Marketing

    Offered by University of Maryland, College Park

    Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components...

    $49.00
    listed price
  5. 5
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing Channel Incentives

    Offered by Emory University

    This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development....

    $49.00
    listed price
  6. 6
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing analytics: Know your customers

    Offered by Macquarie University

    Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...

    $69.00
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade A University-backed

    Social Media as a Marketing Tool in Business Communication

    Offered by University of Colorado Boulder

    This Specialization focuses on using social media as a marketing tool in business communication and development. Learners will be oriented to the social media environment and encouraged to consider the role of these plat...

    $49.00
    listed price
  8. 8
    Coursera MOOC / Non-credit Grade A University-backed

    Generative AI for Digital Marketing

    Offered by IBM

    Build hands-on generative AI (GenAI) skills to future-proof your digital marketing career! This specialization from IBM is specifically designed to give marketing managers, content creators, freelance writers, bloggers,...

    $49.00
    listed price
  9. 9
    Coursera MOOC / Non-credit Grade A University-backed

    Supervised Learning and Its Applications in Marketing

    Offered by O.P. Jindal Global University

    Welcome to the Supervised Learning and Its Applications in Marketing course! Supervised learning is the process of making an algorithm to learn to map an input to a particular output. Supervised learning algorithms can h...

    $49.00
    listed price
  10. 10
    Coursera Certificate Grade A University-backed

    Social Media Marketing

    Offered by Northwestern University

    Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the so...

    $49.00
    listed price
  11. 11
    Coursera MOOC / Non-credit Grade A University-backed

    Intro to International Marketing

    Offered by Yonsei University

    About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can g...

    $59.00
    listed price
  12. 12
    Coursera MOOC / Non-credit Grade A University-backed

    Introduction to Decision Science for Marketing

    Offered by O.P. Jindal Global University

    What if you could use customer data to make smarter marketing decisions, predict customer behaviour, and create more valuable customer relationships? Introduction to Decision Science for Marketing helps you move beyond o...

    $49.00
    listed price
  13. 13
    Coursera MOOC / Non-credit Grade A University-backed

    Practical Neuromarketing Research

    Offered by Johns Hopkins University

    The course "Practical Neuromarketing Research" offers a deep dive into the intersection of behavioral science and neuromarketing, equipping you with the tools and knowledge to influence consumer decisions effectively. Yo...

    $49.00
    listed price
  14. 14
    Coursera Master's Degree Grade A University-backed

    Marketing Strategy for Engineers and Technologists

    Offered by University of Colorado Boulder

    As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash...

    $49.00
    listed price
  15. 15
    Coursera MOOC / Non-credit Grade A University-backed

    Storytelling in Branding and Content Marketing

    Offered by IE University

    Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process tha...

    $49.00
    listed price
  16. 16
    Coursera Certificate Grade A University-backed

    Neuromarketing

    Offered by Johns Hopkins University

    The specialization "Neuromarketing" is intended for post-graduate students seeking to develop expertise in neuromarketing and neuroscience methods. Through three courses, you will cover topics such as behavior change the...

    $49.00
    listed price
  17. 17
    Coursera Certificate Grade A University-backed

    Foundations of Digital Marketing

    Offered by University of Maryland, College Park

    Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehe...

    $49.00
    listed price
  18. 18
    Coursera Certificate Grade A University-backed

    Digital Marketing

    Offered by University of Illinois Urbana-Champaign

    Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital mar...

    $79.00
    listed price
  19. 19
    Coursera Certificate Grade A University-backed

    Planning a Digital Marketing Strategy

    Offered by Digital Marketing Institute

    Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital s...

    $49.00
    listed price
  20. 20
    Coursera Certificate Grade A University-backed

    Marketing Channel Strategy & B2B2C Routes to Market

    Offered by Emory University

    This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development....

    $49.00
    listed price
  21. 21
    Coursera MOOC / Non-credit Grade A University-backed

    Foundations of Marketing Practice for Non-Majors

    Offered by University of North Texas

    This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems....

    $49.00
    listed price
  22. 22
    Coursera MOOC / Non-credit Grade A University-backed

    Advanced Content Marketing Strategies and Tactics

    Offered by University of California, Davis

    This course is designed to advance your content marketing skills by combining strategic thinking with practical execution. You’ll learn how to create content that drives measurable business impact, resonates with your au...

    $49.00
    listed price
  23. 23
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing Strategy: Consumer Insight to Positioning

    Offered by University of Illinois Urbana-Champaign

    In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...

    $49.00
    listed price
  24. 24
    Coursera MOOC / Non-credit Grade A University-backed

    Data-Driven Digital Marketing & Analytics

    Offered by University of Illinois Urbana-Champaign

    In this Specialization, you’ll learn how to use data, technology, and analytics to make stronger digital marketing decisions—from understanding modern marketing systems to running analyses that guide strategy. You’ll beg...

    $49.00
    listed price
  25. 25
    Coursera Certificate Grade A University-backed

    Fundamentos do marketing digital e do e-commerce

    Offered by Google

    Este é o primeiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google, fornecerá a você as habilidades necessárias para se candidatar a vagas de iniciante nessas áreas de atuação. As pessoas que tr...

    $49.00
    listed price

Best Marketing Courses Online compared

# Course Provider Offered by Price
1 Marketing para Micro a Médias Empresas Udemy UNESC - Universidade do Extremo Sul Catarinense $34.99 View →
2 Twitter, LinkedIn, and YouTube Marketing Coursera Digital Marketing Institute $49.00 View →
3 Sustainable Marketing and Consumer Trends Coursera Siemens & University of Colorado Boulder $49.00 View →
4 Advanced Digital Marketing Coursera University of Maryland, College Park $49.00 View →
5 Marketing Channel Incentives Coursera Emory University $49.00 View →
6 Marketing analytics: Know your customers Coursera Macquarie University $69.00 View →
7 Social Media as a Marketing Tool in Business Communication Coursera University of Colorado Boulder $49.00 View →
8 Generative AI for Digital Marketing Coursera IBM $49.00 View →
9 Supervised Learning and Its Applications in Marketing Coursera O.P. Jindal Global University $49.00 View →
10 Social Media Marketing Coursera Northwestern University $49.00 View →
11 Intro to International Marketing Coursera Yonsei University $59.00 View →
12 Introduction to Decision Science for Marketing Coursera O.P. Jindal Global University $49.00 View →
13 Practical Neuromarketing Research Coursera Johns Hopkins University $49.00 View →
14 Marketing Strategy for Engineers and Technologists Coursera University of Colorado Boulder $49.00 View →
15 Storytelling in Branding and Content Marketing Coursera IE University $49.00 View →
16 Neuromarketing Coursera Johns Hopkins University $49.00 View →
17 Foundations of Digital Marketing Coursera University of Maryland, College Park $49.00 View →
18 Digital Marketing Coursera University of Illinois Urbana-Champaign $79.00 View →
19 Planning a Digital Marketing Strategy Coursera Digital Marketing Institute $49.00 View →
20 Marketing Channel Strategy & B2B2C Routes to Market Coursera Emory University $49.00 View →
21 Foundations of Marketing Practice for Non-Majors Coursera University of North Texas $49.00 View →
22 Advanced Content Marketing Strategies and Tactics Coursera University of California, Davis $49.00 View →
23 Marketing Strategy: Consumer Insight to Positioning Coursera University of Illinois Urbana-Champaign $49.00 View →
24 Data-Driven Digital Marketing & Analytics Coursera University of Illinois Urbana-Champaign $49.00 View →
25 Fundamentos do marketing digital e do e-commerce Coursera Google $49.00 View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 25 priced courses on this page run from $34.99 to $79.00, with the middle of the range around $49.00 — a spread of $44.01. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Udemy and Coursera. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 17 of these are produced by a named university or institution, including UNESC - Universidade do Extremo Sul Catarinense, Digital Marketing Institute and Siemens & University of Colorado Boulder — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 5 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

Frequently asked questions

What types of marketing topics are covered by the courses on this page?
The courses include introductory social media marketing, advanced digital strategies, sustainable marketing trends, analytics, generative AI applications, and specialised subjects like channel incentives and supervised learning for marketing.
Who are the providers and institutions behind these courses?
All courses are offered through either Udemy or Coursera. They are delivered by a mix of universities and organisations such as UNESC, Digital Marketing Institute, Siemens, University of Colorado Boulder, University of Maryland, Emory University, Macquarie University, IBM, O.P. Jindal Global University, Northwestern University and others.
How do the prices of these courses compare?
Prices listed reflect each provider's current price at the time of writing, ranging from $34.99 for the Udemy entry to $69.00 for a Coursera course on marketing analytics.
Which course might suit a beginner versus an experienced marketer?
Beginners may find the lower‑priced Udemy course on marketing for micro and medium enterprises or the basic social media marketing course suitable. More experienced marketers might prefer specialised options such as the advanced digital marketing course, the generative AI for digital marketing class, or the analytics-focused offering from Macquarie University.

Keep looking