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25 Best Social Media Marketing Courses Online

Choosing a social media marketing course online can feel overwhelming, especially with many options promising to teach the latest platforms and strategies. This page brings together a curated selection of 25 courses from two well‑known providers, Coursera and Udemy, each priced between $39.99 and $199.99. The list is ordered according to our own ranking based on factors such as curriculum breadth, instructor reputation and learner feedback, but it does not imply an absolute quality hierarchy.

The courses cover a range of topics, from foundational concepts and ethical considerations to platform‑specific tactics for Instagram, TikTok and other short‑form video services. Whether you are a beginner looking to understand the basics, a designer seeking to promote visual work, or a professional aiming to integrate social media with broader digital marketing efforts, there is a course here that matches your goals and budget.

Courses compared
25
Price range
$19.99 – $287.96
Providers
Coursera, Udemy, edX
Last updated
5 Sep 2026
How these 25 courses were chosen

Every course below is a real, currently listed course from Coursera, Udemy, edX, matched to "Social Media Marketing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $19.99 to $287.96, as listed by the provider when we last updated the page.

  1. 1
    Coursera Certificate Grade A University-backed

    Social Media Marketing

    Offered by Northwestern University

    Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the so...

    $49.00
    listed price
  2. 2
    Coursera Certificate Grade A University-backed

    Social Media Marketing in Practice

    Offered by Digital Marketing Institute

    Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innova...

    $49.00
    listed price
  3. 3
    Coursera MOOC / Non-credit Grade B

    Tactics, Ethics, and Future Trends in Social Media Marketing

    Offered by Sage Publications

    This course focuses on the tactical and ethical execution of social media marketing, emphasizing practical strategies that drive measurable outcomes. Learners explore influencer marketing, content creation, and brand adv...

    $49.00
    listed price
  4. 4
    Coursera MOOC / Non-credit Grade B

    Social Media Marketing & Productivity Strategies

    Offered by EDUCBA

    Master social media marketing strategies, productivity techniques, and digital workflow tools to improve marketing efficiency and audience engagement. Learn how businesses use social media platforms and productivity tool...

    $49.00
    listed price
  5. 5
    Coursera MOOC / Non-credit Grade B

    The Sage Handbook of Social Media Marketing

    Offered by Sage Publications

    This Specialization guides learners through the core domains of social media marketing. The first course introduces foundational concepts such as B2C strategies, cross-cultural influences, consumer culture in social netw...

    $49.00
    listed price
  6. 6
    Coursera MOOC / Non-credit Grade B

    Social Media Marketing: Leverage Instagram For Illustrators

    Offered by Skillshare

    By the end of this course, you will be able to strategically curate your Instagram content, categorize and schedule posts with intention, build an engaged creative community, and reach new audiences beyond vanity metrics...

    $49.00
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade B

    Content & Social Media Marketing

    Offered by EDUCBA

    Build job-ready skills in digital marketing, social media strategy, content marketing, and CMS tools. Learn how to grow brand visibility, engage audiences, and manage social media campaigns with confidence. This Speciali...

    $49.00
    listed price
  8. 8
    Udemy MOOC / Non-credit Grade B

    Social Media Marketing : Tiktok, Reels & Shorts

    I’ll be honest, short form content almost broke me.When I first jumped into TikTok, Reels, and YouTube Shorts, I thought it would be simple: post quick clips, go viral, grow fast. But that’s not what happened. My early v...

    $39.99
    listed price
  9. 9
    Udemy MOOC / Non-credit Grade B

    Social Media Marketing Blueprints for Online Course Creators

    This course contains the use of artificial intelligence.Unlock the power of social media marketing and AI-driven content creation to design, launch, and scale profitable online courses. Social Media Marketing with AI Con...

    $99.99
    listed price
  10. 10
    Udemy Certificate Grade B

    2in1: SEO & Social Media Marketing⎢Certificate Course 2025

    Very unique is that we update our course every couple of weeks, and host online workshops, so the value of the course grows exponentially for users who stay longer.--Certification for people who finish this course includ...

    $199.99
    listed price
  11. 11
    Udemy Certificate Grade B

    Social Media Marketing for Filmmaking: How to Sell Your Film

    Join over 110,000+ students learning from our courses!Have a film idea or project but have no idea how to get the word out? Want to learn how to sell you film or brand? The world of independent film and media is rapidly...

    $174.99
    listed price
  12. 12
    Coursera Certificate Grade B

    Social Media Marketing and Brand Advocacy

    Offered by Simplilearn

    This two-course Social Media Marketing program equips you with the skills to excel digital marketing roles. Learn to attract new customers, engage them through digital channels, and drive transactions. Delve into behavio...

    $49.00
    listed price
  13. 13
    edX MOOC / Non-credit Grade C

    Supercharge your Social Media Marketing with AI

    Offered by Aptly

    Learn how to supercharge your social media marketing with AI tools you can use right away. You’ll generate content ideas, captions, visuals, and hashtags faster while keeping your brand voice intact. Use AI to uncover au...

    $49.99
    listed price
  14. 14
    edX MOOC / Non-credit Grade C

    Social Media Marketing Foundations

    Offered by Aptly

    Gain a clear understanding of how social media fits into the digital landscape and how to use it to reach real business goals. Learn platform strengths, audience targeting, SMART goal-setting, and the marketing funnel fr...

    $79.99
    listed price
  15. 15
    Udemy Certificate Grade C

    Social Media Marketing Strategies

    Are you looking for a social media marketing course that is comprehensive, hands-on, and easy to follow? If so, Social Media Marketing Strategies is just what you need. This course provides everything you need to get sta...

    $49.99
    listed price
  16. 16
    Udemy Certificate Grade C

    10-in-1 Generative AI & ChatGPT Social Media Marketing

    Embark on a Revolutionary Journey with Our "10-in-1 Social Media Mastery with ChatGPT & Generative AI " Course!Unlock the future of social media marketing with our groundbreaking course, meticulously designed to inte...

    $139.99
    listed price
  17. 17
    Udemy Certificate Grade C

    Ultimate Social Media Marketing 2026 + Master 9 Ad Platforms

    Hi Guys,Welcome to my course - Ultimate Social Media Marketing 2026 + Master 9 Ads Platforms!In my course you will learn everything about Social Media Marketing. I have created video lessons on every Social Media marketi...

    $99.99
    listed price
  18. 18
    Coursera MOOC / Non-credit Grade C

    Branding & Social Media Marketing for Creatives

    Offered by Skillshare

    This Specialization is intended for artists, makers, designers, and creative entrepreneurs seeking to build a memorable brand and market their work through engaging digital content. Through three courses taught by Beth D...

    $49.00
    listed price
  19. 19
    edX MOOC / Non-credit Grade C

    Mastering Prompting Skills for Social Media Marketing

    Offered by Aptly

    Learn how to use generative AI more effectively for social media marketing through better prompting. In this short course, you’ll explore practical prompting techniques to generate content ideas, write captions, create v...

    $49.99
    listed price
  20. 20
    edX MOOC / Non-credit Grade C

    Content Creation and Engagement for Social Media Marketing

    Offered by Aptly

    Master the essentials of creating compelling social media content and driving meaningful engagement. Learn copywriting, storytelling, and visual creation with AI tools. Explore strategies for community building, social l...

    $79.99
    listed price
  21. 21
    Coursera Certificate Grade C

    Social Media Marketing: Funnels, Pixels, and Optimizations

    Offered by Alex Genadinik

    This specialization contains a number of classes that provide deep-dives on YouTube marketing, YouTube ads, Facebook marketing, Instagram marketing, and TikTok marketing. By the end of the specialization the student will...

    $49.00
    listed price
  22. 22
    edX MOOC / Non-credit Grade D

    Getting Started with Social Media Marketing

    Offered by Aptly

    This course is designed to introduce you to the fundamentals of social media marketing. You'll explore various platforms and strategies to effectively engage audiences and enhance brand presence online. As you progress,...

    $287.96
    listed price
  23. 23
    Udemy Certificate Grade D Lowest price here

    Social Media Marketing Beginners Guide

    Modern companies estimate that 85% of all people that uses the internet spend 80% of their time on social media sites, and professionals who are able to work with the remaining data are becoming increasingly valuable to...

    $19.99
    listed price
  24. 24
    Coursera Certificate Grade A University-backed

    Twitter, LinkedIn, and YouTube Marketing

    Offered by Digital Marketing Institute

    Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Y...

    $49.00
    listed price
  25. 25
    Coursera MOOC / Non-credit Grade A University-backed

    Fandom, Social Media, and Authenticity in the Digital Age

    Offered by University of Colorado Boulder

    "Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and wi...

    $49.00
    listed price

Best Social Media Marketing Courses Online compared

# Course Provider Offered by Price
1 Social Media Marketing Coursera Northwestern University $49.00 View →
2 Social Media Marketing in Practice Coursera Digital Marketing Institute $49.00 View →
3 Tactics, Ethics, and Future Trends in Social Media Marketing Coursera Sage Publications $49.00 View →
4 Social Media Marketing & Productivity Strategies Coursera EDUCBA $49.00 View →
5 The Sage Handbook of Social Media Marketing Coursera Sage Publications $49.00 View →
6 Social Media Marketing: Leverage Instagram For Illustrators Coursera Skillshare $49.00 View →
7 Content & Social Media Marketing Coursera EDUCBA $49.00 View →
8 Social Media Marketing : Tiktok, Reels & Shorts Udemy $39.99 View →
9 Social Media Marketing Blueprints for Online Course Creators Udemy $99.99 View →
10 2in1: SEO & Social Media Marketing⎢Certificate Course 2025 Udemy $199.99 View →
11 Social Media Marketing for Filmmaking: How to Sell Your Film Udemy $174.99 View →
12 Social Media Marketing and Brand Advocacy Coursera Simplilearn $49.00 View →
13 Supercharge your Social Media Marketing with AI edX Aptly $49.99 View →
14 Social Media Marketing Foundations edX Aptly $79.99 View →
15 Social Media Marketing Strategies Udemy $49.99 View →
16 10-in-1 Generative AI & ChatGPT Social Media Marketing Udemy $139.99 View →
17 Ultimate Social Media Marketing 2026 + Master 9 Ad Platforms Udemy $99.99 View →
18 Branding & Social Media Marketing for Creatives Coursera Skillshare $49.00 View →
19 Mastering Prompting Skills for Social Media Marketing edX Aptly $49.99 View →
20 Content Creation and Engagement for Social Media Marketing edX Aptly $79.99 View →
21 Social Media Marketing: Funnels, Pixels, and Optimizations Coursera Alex Genadinik $49.00 View →
22 Getting Started with Social Media Marketing edX Aptly $287.96 View →
23 Social Media Marketing Beginners Guide Udemy $19.99 View →
24 Twitter, LinkedIn, and YouTube Marketing Coursera Digital Marketing Institute $49.00 View →
25 Fandom, Social Media, and Authenticity in the Digital Age Coursera University of Colorado Boulder $49.00 View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 25 priced courses on this page run from $19.99 to $287.96, with the middle of the range around $49.00 — a spread of $267.97. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Coursera, Udemy and edX. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 3 of these are produced by a named university or institution, including Northwestern University, Digital Marketing Institute and University of Colorado Boulder — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 5 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

Frequently asked questions

What level of experience do these courses assume?
The courses vary from introductory to intermediate levels. Beginners can start with the general social media marketing courses, while those with some background may prefer the specialised or platform‑focused options.
Are the courses accredited or part of a university programme?
Two of the courses are offered by a university partner (Northwestern University) on Coursera, and one is provided by the Digital Marketing Institute. The remaining courses are hosted on Udemy and are not tied to formal academic accreditation.
How long do I have access to the course material?
Both Coursera and Udemy typically grant lifetime access to the video lessons and downloadable resources once you enrol, allowing you to study at your own pace.
Do I receive a certificate on completion?
Most Coursera courses include a shareable certificate upon meeting the assessment requirements. Udemy courses also provide a completion certificate, though it is not formally accredited.

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