Foundations of Persuasion

About this course

Unlock the foundational tools of influential communication in this course from Arizona State University. This course introduces students to the "Art of Persuasion," focusing on how to communicate complex ideas with clarity and impact. You will begin by exploring Aristotle’s Triangle of Persuasion, learning how to balance logic, credibility, and emotion to reach your audience effectively. A major focus of the curriculum is evaluating the trustworthiness of information. You will learn how to assess credibility and evaluate sources for reliability before integrating them into your work. Through practical exercises in summarizing and paraphrasing, you will develop the ability to report information clearly while maintaining academic integrity. By the end of the course, you will be able to write sophisticated summaries and responses that demonstrate a deep understanding of evidence-based persuasion, providing you with a vital skill set for success in any university classroom or professional setting.