Run Campaign Cycles

About this course

Successful marketing isn't random; it's a managed cycle. Run Campaign Cycles is a 110-minute course for professionals who want to bring structure, control, and data-driven precision to their marketing initiatives. You will master the four-stage campaign lifecycle, a framework used by top teams like those at Asana to move from planning to closure with clarity. Drawing on real-world case studies like Airbnb's "Live There" campaign, you will learn not just to launch a project, but to monitor its vital signs using key performance indicators (KPIs). The course culminates in you learning how to translate raw data into a compelling status update that tells a story, justifies a strategy, and drives smart, in-flight optimizations. Stop guessing and start managing the entire campaign lifecycle.